How to use video to sell property online

It’s an age-old problem: you want to sell your home but you don’t have a video to show it off.

And videos do make a difference to an online property listing, getting additional traffic from YouTube, Google and social media.

But SellMyProperty has a new service, which gives you all the benefits of a real estate video with none of the hassle or cost.

Here’s how to use video to sell property online in 10 easy steps:

Sign up to SellMyProperty

SellMyProperty’s for sale by owner service advertises your property
on a network of worldwide property portals, including
TheMoveChannel.com, which attract a total of over 600,000 international
real estate buyers every month. Premium and basic options are available
to suit all budgets, starting from £99. Pay in advance for the first
three months and renew after that for just £69.

Homeowners signed up with Sell My Property get a free video included as standard.

 

Add photos to your listing

If pictures are worth a thousand words, then you want as many as you
can upload: each image will be used to automatically generate your
video, presenting your property in a dynamic, colour way.

(The maximum size of images allowed is 800 x 600 pixels, so make sure they’re as big as possible!)

 

Tag your images

When you add your images, make sure you tag them. These will then
help to tell the story of the property: each image can be classed as
Local Area, External, or Internal and for maximum effect are then shown
in that order.

 

Describe your images

Once your images are set to show in the right order, add a short
description to tell prospective buyers what they’re looking at. You have
up to 36 characters to sell each photo – including spaces!

 

Pick a main image

First impressions are important, so pick carefully: this image is not
just used as the central photo for your property listing, it is also
the thumbnail that will accompany your video before it’s played.

 

Give your house a name

Make sure it’s a good one: the name will be used to title your video
as well as your listing, which means it will play a big part in your
search engine rankings, as well as how it appears on YouTube.

Be descriptive, but creative, but also be accurate: mention the type
of the property and its location. For example, ““2 bed villa in Marbella
for sale” or “Cheap holiday apartment in Tenerife”.

 

List your home’s key features

Why should someone buy your property? You’ll need to add key features
to your property listing, but the top six will be included in the video
– be punchy and precise.

 

Leave your mark

Use the embedded map in the SellMyProperty listing tool to pinpoint
where your property is: part of the video will zoom in on your home,
showing the country and area surrounding it.

 

Reap the benefits

Listings with videos are shown above all the other properties on
TheMoveChannel.com. The video can then be watched directly from the
search results page, making it one of the most important parts of your
property listing.

And that added exposure we talked about? All videos are automatically
added to TheMoveChannel.com’s dedicated video sister site, www.TheMoveChannel.tv, and distributed to the site’s YouTube channel.

 

Keep an eye on your property

Has something changed since you decided to sell property?
Have you lowered the price or got a better picture of the outside?
Update your property listing and SellMyProperty will automatically
update your video too, keeping your property listing as active and
effective as possible – for no extra cost.