Selling cycles for land are typically longer than for other types of real estate. For example, selling a home is easier as there are plenty of tricks and upgrades you can do to make it more appealing to potential buyers.
But how do you make vacant land more attractive and sell it fast? We’ve compiled a list to help you learn the key things you need to know to master simple land selling in a short amount of time.
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Define Your Ideal Land Buyer
The most important step to simple land selling is to define your ideal buyer. To do so, you need to consider the type of lot you’re selling and its location, as well as the current market conditions. For example, if your land is zoned for commercial building, entrepreneurs and businesses should be your target audience. On the other hand, you should target families if the property in question is ideal for building the dream home.
Once you define your ideal buyer, consider what essential information you will need to provide to make them feel confident that your land is the right fit for them. Be prepared with information about anything from zoning to utilities, land property use, nearby amenities, as well as the neighborhood it’s located in.
Consider Real Estate Investors
You shouldn’t underestimate what real estate professionals can bring to the table when it comes to simple land selling. Many professional land investors can offer you an easy, hassle-free solution without middlemen. In addition, they have the means and resources to guarantee payment and provide lucrative offers.
Using the services of top real estate investors means that you are almost always guaranteed to get an offer for your land. Their professional teams ease the process and take care of every step from marketing to paperwork, covering the escrow, title, and closing costs as well.
Get the Pricing Right
Land buyers are always looking for a good deal, and setting the proper sale price might be the key to selling it. However, overpricing or underpricing can be a major turndown, so you need to be smart when putting the price tag on your lot. Check out local listings and see what comparable properties are selling for. Additionally, try to understand the land market, who might buy your land, and why. Last but not least, keep in mind the lot’s flaws and potential problems that might impact the selling price.
If you aren’t sure what your land’s value is, consider getting an appraisal. This would give you a more accurate land value estimate based on the current market rates and the land’s features. Also, consider consulting a real estate agent who can give you a better insight into how much potential buyers would be willing to pay for your piece of land.
Get the Land Ready
Before you show your land to prospective buyers, take the time to get it ready. While there isn’t much to do to upgrade the real property, a few things will make it more appealing. You can mark property lines clearly, remove dead tree limbs and trash, mow the grass, and go as far as planting wildflowers. It goes without saying, putting a “for sale” sign so that potential buyers can easily find it is key.
Make sure you take high-quality pictures when your land looks most presentable. Consider taking aerial pictures or drone footage to offer a 360-degree view – you’ll amaze the potential buyers by showing your land in greater detail from another perspective.
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Increase Your Exposure
It is crucial to get as many people to see it when selling your personal property. Online land listings are a simple way to market your land to buyers. Choose reputable listing services with expertise in land selling and a solid level of exposure, leveraging all the tools you have available to ensure you present your land in the best way possible.
Optimize your listing to the specifics of your land and target buyers. Curate a unique message to highlight what makes the lot special. Furthermore, include all important information about the property like zoning, buildability, utilities, and site maps. Answering calls, providing additional information, and answering questions will make prospective buyers more confident when buying land from you.
Final Thoughts
Selling vacant land has its unique challenges, but following these foolproof tactics can make it more doable. The key is to define your ideal buyer, set the price right, get your land ready, and increase your exposure. And if you want a hassle-free experience, there’s always the option to sell your land to real estate investors.