Losing the 2018 World Cup to Russia not only cost English football fans the chance to welcome the worldââ¬â¢s best players to their country, but may also have cost the nation a significant amount in lost business revenue.
Thatââ¬â¢s the conclusion to be drawn from recent research which shows that hosting footballââ¬â¢s showpiece event ââ¬Ëhas more impact on a nation than any other sporting eventââ¬â¢. And, with Brazilset to host the 2014 World Cup, the country is set to benefit from the profile and investment that the tournament will bring.
Hosting a World Cup can bring huge benefits
Recent research published by Pangaea Network has shown that the travel industry believes that hosting a global football tournament has more impact on a nation than any other sporting event.
Jo Johnson Chairman of Pangaea Network commented: ââ¬ÅThis research reveals that perception is everything. It demonstrates that tourism has to be an integral part of the hosting strategy and, if successful, can bring significant long-term benefits to a nation. Hosting nations have a window of opportunity when the worldââ¬â¢s spotlight is on them, rather than their competitors ââ¬â there canââ¬â¢t be a better tourism marketing opportunity than that.ââ¬Â
2014 World Cup set to boost Brazil
Twelve cities including Fortaleza, Natal, Recife, Rio de Janeiro and Sao Paolo will host matches in the 2014 World Cup, the first time the tournament has been held in South America since 1978. As well as significant infrastructure improvements to the country (including new stadia and a new north to south railway line) it is expected that property prices will also rise as a result of increased profile and demand.
Prior to the 2010 World Cup, experts estimate that South African property prices rose by around 35 per cent.
So, with the eyes of the world firmly fixed on the country in 2014, has there ever been a better time to buy property in Brazil
