Google Policy Change To Hit Real Estate Websites

The
CEO of digital marketing company Marr International makes a response to Google
most recent algorithm change that will effect real estate websites.

Yesterday Google
announced that it has made changes to how it evaluates links to websites and
the inference is that links that contain keywords i.e. “Florida real Estate” may
now be useless or possibly detrimental.

The announcement
was as follows:

“Link
evaluation. We often use characteristics of links
to help us figure out the topic of a linked page. We have changed the way in
which we evaluate links; in particular, we are turning off a method of link analysis
that we used for several years. We often rearchitect or turn off parts of our
scoring in order to keep our system maintainable, clean and understandable”

This announcement came along with an unprecedented
40 other algorithm changes. Nick Marr CEO digital marketing agency Marr
International “ Google is trying to stop manipulation of the search engine
result pages.  The industry has
seen the growth of robots that can generate thousands of links artificially
promoting a website. Real estate companies seeking to rank for specific terms
need to be aware of over using keywords to beat the competition.

Back
links, also known as incoming links or inbound
links act as a vote in the eyes
of search engines. Keyword links have helped websites rank for a specific term when a keyword or anchor text is used in the back link.

It
seems  that Google is working hard
on eliminating spam from the result pages. The backlink evaluation change
indicates that Google found a way to deal with manipulated backlinks. If you
participate in automated linking schemes, your real estate website might get into trouble

Read
more here: Keyword Algorithm Changes