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Owning a piece of luxury property can be an
exciting experience, but it is important that you know what to expect when it
comes time to sell this property. You need to be prepared for selling to the
luxury market and this may require making some changes or updates so that your
home is ready to be purchased by an ideal buyer. Selling your home is not
always easy but it doesn’t always have to be as difficult as many people make
it out to be. The level of difficulty, however, does increase when that home is
a luxury home. You need a special kind of expertise necessary to identify the
ideal buyer and sell a luxury home in Florida. Most real estate agents are not
familiar with what it requires to sell a luxury home and the same is generally
true when it comes to luxury home owners. It is critical that all proper steps
are taken in order to set the home up for success.
Make Sure the Price Is
Right
Putting the right price on your luxury home is
critical whether the value is $1 million or $5 million or more. A real estate
agent who suggests that the highest price is the best one can be a critical
mistake for actually selling your home. “I can’t stress how important it is to
price your luxury home competitively. Luxury
home buyers aren’t a dime a dozen so you want to make sure you peak the
interests of those that are looking with a fair market value” says Ella
Dudayeva, founder of Chance Realty LLC. A real estate agency located in
Florida known for selling luxury homes. A luxury home has to be priced
aggressively or competitively from the outset in order to attract the type of
buyers you’re looking for. Since it is more common for luxury homes to sit on
the market for a while, you do not want to disadvantage yourself for having a
price that simply isn’t competitive.
Marketing a Luxury
Home
While the price plays a significant impact on
how the home does on the market, there are other tools that should always be
used when you are advertising a luxury home. Direct mailing and print
advertising, of course, should fit into your real estate agent’s marketing
system. The internet, however, has made it easier than ever to share the news
about a luxury home for sale. Social media, for example, along with crucial
pictures that capture the essence of the home can be extremely valuable when
you are selling a luxury home. You need to identify a real estate agent who
already has practices in place to make this happen. “This should be the responsibility
of the real estate brokerage you work with. Too often clients are satisfied
working with agencies that aren’t willing to put up the money for marketing”
adds Ella.
Quality of Virtual
Tours, Videos, and Photographs
It is very true that quality is more important
than quantity when it comes to a luxury home. The lighting in the pictures, the
scope of the pictures and the type of virtual tours and videos that you use can
have a major impact on whether or not the home is sold. While every real estate
agent can take pictures of a home, it takes an experienced real estate agent to
understand how to capture the essence of a luxury home and to produce it in
photographs that are meaningful and help to make things easier for you.
