How to Adjust Luxury Condos and Urban Retreats for International Buyers

The luxury real estate market is not limited by borders, so if you are selling luxury condos in urban areas, you should consider what international buyers demand and highlight those points when selling.

In order to attract international buyers to invest in your luxury condo, you must adjust your offer to their preferences. There are a few main factors they are interested in, like lifestyle, diverse culture, and sustainability. If your condo has an attractive location and some benefits for a luxury lifestyle, it shouldn’t be so hard to adjust it a little bit more to fit the needs of foreign buyers.

There are many things you can do to make your property stand out in a global market, but if you want to know how to navigate those changes and what exactly you should highlight, here are 5 main things you should consider and what your luxury condo should be offering to them.

1. Strategic Location

Like any tourist or visitor, international buyers like cultural hubs, but they have one more reason besides location and lifestyle – it’s a stable investment.

Real estate investors who are looking for high-end luxury will use the following strategy. If they’re researching the State of Pennsylvania, they’ll first look at the major cities in the state (Philadelphia, Pittsburg, Allentown, Harrisburg, Erie, etc.). After that, they’ll break down each city into neighborhoods and then look at the luxurious ones.

For example, international buyers looking for a luxury condo/house in in Philly, are likely looking at Rittenhouse Square homes, with both historical charm and modern conveniences, which is ideal for buyers who like the mix of urban and historical features.

But regardless of how luxurious the property is, the location where it is situated is critical in determining its value and how sought after it will be, which you can see in the examples of Pittsburg and Allentown and how the prices of luxury elite properties there drop significantly compared to high-end neighborhoods in Philadelphia.

So, if you want to attract international interest to your properties, you must emphasize all cultural buildings, renowned institutions, and lifestyle amenities.

2. Amenities That Reflect Global Standards

For someone seeking a luxury condo as an investment or as a new place to live, luxury amenities must fit the property. Those kinds of buyers are not going to be satisfied with a grocery store in front of the building, that’s for sure.

This reflects not only international buyers but also all buyers seeking a luxury condo in an urban area. They usually have demands for some premium features like concierge services, advanced security, wellness facilities and entertainment space. If your property or properties have similar amenities, make sure to highlight them.

3. Sustainability as a Priority

Sustainability is a global trend, and awareness of it is spreading fast. That is something an international buyer will often seek. The environmental impact of a home is important, so if your property has energy-efficient systems, eco-friendly materials, etc., that is a big advantage in sales.

You can add some enhancements like low-energy lighting and efficient water systems. That is an investment that will pay off for sure.

4. Personalization

International buyers love and highly value properties that are adjusted to their unique preferences and cultural needs. For example, if you are selling a property to a Lebanese buyer, he/she will highly appreciate the kitchen that is adjusted for his traditional cooking.

Everyone likes to feel at home in their property, regardless of whether the property is in their country or abroad. That is why a few simple adjustments for a specific buyer would really pay off.

5. Marketing That Speaks to a Global Audience

This is maybe the most important point. You need to adjust your marketing to fit the needs of international buyers.

It is less likely that you will attract international buyers whose English is not so good. But if you have multilingual content, that will resolve the problem immediately.

International buyers also like virtual tours because they don’t want to waste time on the sight of a property they might not like. On the other hand, if they do like the property they see in a virtual tour, it will be no problem for them to come and see it in person.

There are some great websites that have good digital platforms to attract international buyers with all the necessary features that are good for selling a property to a foreigner, so you can seek professional help in this matter.

Conclusion

You would be surprised how many locations that locals don’t consider attractive to international buyers are actually a great matter of interest to them. So don’t hesitate to make a few adjustments that will attract international buyers.

Highlight cultural heritage and diversity, but also a lifestyle, that is the most important benefit of the location. If your property has some luxury features and amenities, don’t forget to point that out.

Sustainability is also very important because environmental impact is very important for international buyers.

You can make a few adjustments to your luxury condo that will add to a sustainable lifestyle and a greener way of living. You can also make a few renovations in the house that. They don;t have to be expensive, but they’ll make buyers from other countries feel at home in your property.

Last but not least, marketing should be adjusted to fit the needs of international buyers. You can ask for professional help and advertise your luxury condo on websites that are multilingual and have great virtual tours, which is very important for international buyers.