UKpropertyshop has been operating at a slight profit with a business model focused on selling agents priority placements to promote their business details.
Propertyfinder Holdings will run ukpropertyshop.co.uk in parallel with its existing propertyfinder.com and hotproperty.co.uk property search portals. Agents who purchase a propertyfinder subscription will have their property listings displayed on all three sites for the price of one subscription. In addition, agents will have the option of purchasing a priority position to increase the promotion of their business details on ukpropertyshop.co.uk.
Simon Baker, CEO and Managing Director of the REA Group said:
“We are extremely pleased to add the UKpropertyshop to our UK business. The acquisition increases the reach of our UK network of sites and will help increase the number of leads an agent receives from their propertyfinder subscription.
“The Propertyfinder network, which includes propertyfinder.com, hotproperty.co.uk and ukpropertyshop.co.uk, is in clear 2nd place in the UK market according to both ComScore and Hitwise.”
