A much talked about algorithm change which has changed Google search results has resulted in increased traffic and search engine rankings for international real estate portal Homesgofast.com.
The round of changes by Google named the Panda update started on February 24th and targeted low-quality pages and sites and sites deemed as ââ¬Åcontent farmsââ¬Â
Panda 2.0: Launched on April 11, incorporated Google ââ¬Åblockingââ¬Â data and impacted about 2% of searches in the US.
Analysts Searchmetrics who use a suite of search analytics tools to access 25 million keywords and 50 million domains produced 101 winners of the Panda update. these included:
Google properties positively impacted:
– youtube.com gained 18.93% in visibility.
– google.com gained 6.14% in visibility.
– google.co.uk gained 3.99% visibility.
– blogspot.com (Blogger) gained gained 22.8% visibility.
– android.com gained 33.92% in visibility.
Google competitors positively impacted:
– yahoo.com increased 9.47%
– apple.com increased 15.19%
– facebook.com increased 9.14%
– dailymotion.com increased 17.80
– wordpress.com increased 18.62
– msn.com increased 8.13%
– metacafe.com increased 6.45%
– vimeo.com increased 18.85%
– flickr.com increased 12.39%
– typepad.com increased 43.86%
– tripadvisor.co.uk increased 7.81%
– mozilla.org increased 19.44%
– windowslive.co.uk increased 29.46%
– live.com increased 6.62%
In April the BBC reported that Google denied that the Panda update was a hit on its competitors.One of the worst hit by the “Panda” update was Ciao.co.uk, a Microsoft-owned company that had been leading an EU competition case against Google.
Director of Homesgofast.com Nick Marr ââ¬Åitââ¬â¢s great to be in such great company the update appears to place emphasis on sites that generate fresh original content. Our overseas property news and blogs have been a regular feature since 2003ââ¬Â.
Homesgofast.com has seen 7% increase in traffic and about 2% positive movement in search engine positions and is now highly ranked for “Overseas Property”
