Dubai Property

Emaar & Damac Developers Have Top Brands in Dubai

Dubai based property developer Emaar is officially the number one brand followed by the luxury developer DAMAC Properties Futurebrand’s Gulf Real Estate Study, released on Wednesday, ranked Dubai’s Emaar Properties as the most highly rated developer in the Gulf.

The study, which surveyed 250 recent and prospective homebuyers in Saudi Arabia, the UAE and Qatar,also found Dubai was the most desirable location for a second or vacation home in the Gulf, followed by Abu Dhabi.

The study was conducted across key GCC markets – Saudi Arabia, Qatar and the UAE. The key drivers behind the ranking were high-quality construction, trustworthiness, responsive customer service, good value for money and focus on reliability.

Based on the overall drivers, only Emaar scored higher than DAMAC. Other factors covered in the study were familiarity, perception and preference, consideration of various home types, amenities and locations.

FutureBrand, part of the Interpublic Group of Companies, is a leading brand consultancy within IPG that commands a global presence spanning 24 offices in 16 countries. Partnering with the world’s leading companies, FutureBrand helps its clients to develop profitable brands both today and into the future. Off. Clients include ArcelorMittal, P&G, Microsoft, Nakheel, Intel, Barclays Premier, Nokia, Nestlé, MasterCard, UPS, and Unilever.

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